Lesson Title: Introduction to AI in Real Estate & PropTech

Artificial Intelligence is no longer a futuristic add-on in real estate, it’s reshaping how properties are discovered, valued, marketed, and managed right now. In this foundational lesson, we explore how AI is transforming the real estate and property technology (PropTech) landscape for investors, agents, developers, and buyers alike. You’ll learn how AI is used to automate repetitive tasks, reduce human bias in property valuations, and provide intelligent insights for market timing and lead conversion. From predictive pricing algorithms to virtual staging, AI now powers the most competitive edges in real estate workflows. Smart tools like ChatGPT, RoomGPT, MidJourney, and Zapier are enabling solo agents and teams to automate listings, generate content, analyze client behavior, and enhance visualization all at scale. We’ll also examine real-world use cases from platforms like Zillow, Redfin, and Airbnb to show how machine learning drives pricing, personalization, and property discovery. You’ll see how AI integrates with CRMs and analytics dashboards to turn raw data into actionable strategies. Whether you’re a property investor, realtor, architect, or marketer, this lesson shows you how AI is becoming essential to staying competitive in an increasingly digitized and data-driven market. You’ll walk away with clarity on what PropTech is, how AI fits in, and how to start experimenting with smart tools to boost your performance and profitability in the real estate domain. This is the gateway to the future of property and it starts now.